Huge, a DUMBO, Brooklyn-based digital agency that works with big brands like Nike and Lexus, recently spoke with Brady Dale of Technical.ly Brooklyn about their “unique approach to client work“:
Under its new approach, Huge wants to have clients with them, in their offices, as much as the client has time and desire to be there…
With decisionmakers present, Huge staff can just show them live variations on a working site and make a decision there and then…
In many cases, Huge designers now have a basically working site well before the due date…
Well, it’s probably quite unique for a large agency like Huge, which now has over 1,000 employees around the globe.
But, for a budget-conscious startup like Codacity Small Business Strategic Web Services, we have been employing a very similar strategy for small businesses, startups and non-profits since the end of 2013.
In fact, we can corroborate the claims that Huge’s staff and leadership make about how well this type of process works based on our own experiences.
Through our unique Work Session approach for web development, marketing and other tech-based problem solving that pursues our on-going ACHIEVE strategy, we collaborate in-person with clients in New York City and around the country to make smart, budget-friendly use of technology that advances their business and non-profit objectives, no matter the size of the budget or the time constraints.
Many of our clients at first were concerned by this very different and unusual approach. They were very used to the contract, a detailed, fixed scope of work, deadlines for deliverables and the like.
The problem, of course, was that this process just really didn’t work well for anybody, client or agency.
However, after experiencing our Work Session with ACHIEVE approach, our clients have become firm believers in the process and have even become advocates for our brand as a result.
Now, as these strategies become more widely adopted, the whole experience of employing technology to make your business or non-profit work better for you and your customers will become more enjoyable and more empowering.
If you’re in need of budget-friendly strategic web services for your business or non-profit, we offer a 20% discount on all new clients for the first three Work Sessions. Find out more by booking a chat with us today.